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24 September to 4 October 2020

Learn2Swim Week promotes the importance of water safety for kids under 5 with free introductory lesson/s at participating swim schools.

We invite you to partake in Learn2Swim Week 2020 to help introduce water safety across the country to reduce child drownings.

Parents - Register your child for a FREE swimming lesson from a participating Swim School.

Swim Schools - Help the community and grow your clients

Learn2Swim Week is an initiative of Poolwerx, is supported by Laurie Lawrence’s Kids Alive do the Five and is promoted through an extensive retail and social media network. Swim Schools who participate will be supported with a comprehensive marketing and social media campaigns, which last year proved to be the best way to inform parents about the program. Your swim school will also enjoy association with Laurie Lawrence, Learn2Swim Week’s ambassador.

In 2019 Learn2Swim Week registered 415 schools and received over 6,000 lesson requests directly to the website and over 60% of parents whose children received a free lesson during Learn2Swim Week enrolled their children in long-term lessons.

This has been a challenging year for all industries and swim schools are no exception. We appreciate many schools are still struggling due to COVID and we encourage your Swim School to partner with this fantastic initiative and make the most of the campaign to promote yourselves to the local community. Swim school registrations will close 15 September, so don’t miss the opportunity to make a difference and help shape a nation of young swimmers and reinvigorate your school registrations ahead of summer by registering here: https://learn2swimweek.com/register-your-pool